SapientNitro hires regional creative director

SapientNitro has hired Bruce Matchett (pictured), previous ECD at Saatchi and Saatchi Singapore and Malaysia as regional creative director for Asia Pacific.He will be based in the regional head office in Singapore.Reporting to SapientNitro’s chief creative officer for APAC, Andy Greenaway, Matchett will work across a range of SapientNitro clients including Unilever, Metlife, AIG, Harley Davidson, Coke, Lane Crawford, Moët and Hennessy, Eu Yan Sang and Citibank.Matchett’s career has spanned across creative director roles in UK, New Zealand, India and Southeast Asia, having worked at Ogilvy, JWT, and most recently, Saatchi and Saatchi.“SapientNitro, an innovative technology company, which is committed to creativity and the future, and this is a fresh and exciting offering for clients. I get the chance to create multi-dimensional worlds, helping to bring clients’ stories to life and guiding clients through this hyper connected, new and exciting world,” he said.