SapientNitro hires new tech director

SapientNitro, part of PublicisSapient, has strengthened its technology offering by bringing on board Sean Burke-Gaffney as director of technology at SapientNitro Asia Pacific. He will be based in Singapore.Burke-Gaffney (pictured) was previously director of technology at SapientNitro Toronto where he led a team of creative technologists. According to the agency, Burke-Gaffney has been at the forefront of technology innovation, implementing strategies for the last 15 years.He has worked with the likes of Disney Interactive, Harley-Davidson, Coca-Cola, Porter Airlines, BMO, First Niagara Financial Group, Capital One, Chrysler, Holt-Renfrew, and Loblaw Company Limited.Christian Oversohl, chief executive officer at SapientNitro Asia Pacific said, “As an accomplished technologist and recent graduate from our CMTO University, Burke-Gaffney has the talent to bring together very different perspectives and points of view across technology and creativity, and ways of creating and inventing possibilities. Burke-Gaffney has already made a significant impact on our clients in North America, and I’m confident his move to APAC will contribute to our growth across the region.”Burke-Gaffney added: “My role is to work with our teams to align user experience, technology, and creative, to create great brand stories for clients. I am looking forward to driving an already high performing team to break boundaries where technology and story meet and exceed our clients’ expectations.”