Samsung publishes full-page apology ad for Note 7 and washing machines

In a classic case of 'better late than never', Samsung has decided to do some brand-damage control by taking out full page apology advertisements in the Wall Street Journal, New York Times and The Washington Post.

The ad comes in the wake of the recall of 2.8 million washing machines, the debacle of the fiery Note 7 and rumours of different phone models catching fire.

"An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry," Gregory Lee, president and CEO of Samsung Electronics North America, said in the ad.

Surprisingly, it seems like the company is still unsure of what caused the defects in the Note 7.

"We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers," the ad outlined.

The ad also acknowledges the recent problems with their washing machines and assures customers that the company's top priority is safety and security.

Whether this olive branch will be enough to get customers back on board in time for the Galaxy S8 launch remains to be seen.