In a classic case of 'better late than never', Samsung has decided to do some brand-damage control by taking out full page apology advertisements in the Wall Street Journal, New York Times and The Washington Post.
"An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry," Gregory Lee, president and CEO of Samsung Electronics North America, said in the ad.
Surprisingly, it seems like the company is still unsure of what caused the defects in the Note 7.
"We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers," the ad outlined.
Full-page apology ads are the future of print media: pic.twitter.com/fBAZ9uXFmD
— Rurik Bradbury (@RurikBradbury) November 7, 2016
The ad also acknowledges the recent problems with their washing machines and assures customers that the company's top priority is safety and security.
Whether this olive branch will be enough to get customers back on board in time for the Galaxy S8 launch remains to be seen.