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Samsung Malaysia appoints PR agency

Samsung Malaysia has appointed Priority Communications as its PR agency.

The agency has confirmed the news to A+M but declined to comment further on the duties and products. A+M understands that the account has handed to Priority following a pitch.

The incumbent on the account was Lewis PR who handled the mobile range. Lewis was tasked to handle media and influencer relationship. Prior to Lewis, Samsung also worked with Edelman PR in Malaysia.

Last year Samsung  Galaxy Life and Easy Taxi Malaysia launched a campaign to reward customers with Easy Taxi deals. According to Lee Dong Yong, president of Samsung Malaysia Electronics this was to promote the app which is to “ultimately enrich the way people live, interact, share and communicate with family and friends.”

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