Samsung is the most positively perceived brand in the Philippines

Samsung again tops YouGov BrandIndex’s annual brand health rankings for the Philippines. In a list featuring a large number of global brands, the device manufacturer reigns supreme for the second year in a row.

It is comfortably ahead of dental brand Colgate in second, personal hygiene product Safeguard in third, and toiletries manufacturer Dove in fourth position. Clothing firm Bench is in fifth, ahead of electronics maker LG in sixth.

The list is rounded out by hair care product Cream Silk (seventh), fashion retailer Penshoppe (eighth), pharmaceutical company Green Cross (ninth), and skin and body care brand Nivea (tenth).

The rankings are based on YouGov BrandIndex’s Index score, which measures overall brand health. The score takes into account consumers’ perception of a brand’s overall quality, value, impression, reputation, satisfaction, and whether consumers would recommend the brand to others.