Samsung expands operation to Macau

Samsung has opened the first partner shop in Macau, extending its retail brand experience to the city.

Lawrence Chow, chief marketing officer of Samsung Electronics Hong Kong, said the launch follows the two new Samsung partner shops in Hong Kong last year and is at an easily accessible spot for consumers and tourist in Macau.

"The new shop offers one-stop shop experience to every visitor that they could experience Samsung's innovative technology and the modern way of digital living," he said.

The new shop features a large display at front showcasing Samsung's TV commercials. Inside the store, a range of real products including smartphones, tablets, Smart TV and digital cameras are put on display and demonstration.