Yong Sung Jeon takes on SEA, Oceania duties for Samsung in 2015

Samsung announces Singapore, SEA leadership rejig

Samsung Electronics has appointed a new president and CEO for Southeast Asia & Oceania, and a new lead for Singapore.

Yong Sung Jeon will lead as president and CEO for Southeast Asia & Oceania and Stephen Suh as president of Singapore, effective immediately.

Jeon has been with Samsung since 1986 and has held executive positions in various markets including the United Kingdom, Taiwan, China and Thailand. His last role was as president of Samsung Electronics Thailand, responsible for the Samsung brand in Thailand across the consumer electronics, mobile communications and enterprise businesses.

Suh is responsible for Samsung Electronics’ broad range of business activities in Singapore, across the consumer electronics, mobile communications and enterprise businesses. Prior to his current posting, Suh was the vice president of APAC sales & marketing Group, Mobile Communication Division. During his time in Samsung, he also served in the Samsung Chairman’s Office, as well as corporate auditing and brand strategy functions.

This sees outgoing president & CEO of Samsung Electronics Southeast Asia & Oceania, Moon Soo Kim take on a role as head of sales & marketing, Visual Display Business in Korea. Outgoing president of Samsung Electronics Singapore Harry Lee will be appointed president of Samsung Electronics Philippines.

Samsung’s regional leadership has seen several changes in management over the past two years. Just in 2013, the business saw a major restructure with the appointment of KK Park for the region, with the company making major cuts to its marketing department.

In December 2013, the company then moved Park to head the marketing & sales for Visual Display in its headquarters, appointing Kim as the lead in Park’s place.

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