Samsonite names new PR partner

Samsonite has appointed DeVries Global as its PR agency, to spearhead its communications and advocacy programmes for Samsonite, Samsonite Red, Samsonite Black Label and Lipault in Singapore.The new partnership with DeVries Global will mark the brand’s focus on winning the hearts and minds of millennial travellers. The new partnership will officially kick off in September 2016.“With millennial dominating the travel sphere, Samsonite will continue to innovate and create models that will suit their changing travel needs. We believe that the strategic relationship with DeVries Global will further strengthen our position as the preferred brand for the contemporary traveller,” Satish Peerubandi, general manager, Samsonite Singapore said.“We are excited to be working with Samsonite, a pioneering and innovative brand. For the past few years, DeVries has been at the forefront of helping brands create imprints that change behavior through culturally connected communication. We are thrilled to enhance the excitement of Samsonite to Singapore’s digitally savvy travellers,” says Andres Vejarano, regional managing director, Asia, DeVries Global.