Pharmaceutical company Sakatonik ABC hands social media duties to Magnus

Pharmaceutical company Sakatonik ABC has appointed Magnus to handle its social media duties in Indonesia for a year. The appointment comes following a pitch held in November last year, which saw three other agencies vying for the account.

During the appointment, Magnus will be responsible for the digital strategy, content development and maintenance of Sakatonik ABC’s social media platforms.

William Surya, global business, senior manager of digital marketing, Sakatonik ABC said that Magnus’ ideation and strategy for Sakatonik ABC, coupled with its portfolio, made it confident that it will support the brand in maximising its potential on social media. “Through this partnership, we hope to foster a stronger bond between the company and the audience. We also hope to achieve our objectives and KPI with Magnus to assist and support us as well,” he added.

Pradhana H.S, MD at Magnus, said that it is honoured and delighted on embarking on this new collaboration with Sakatonik ABC. “We will do the best and with a preeminent strategy, to achieve the best marketing and business results. The commitment to strive and deliver more than expected for our clients is on our cores,” he added.

Separately, Coway Indonesia, a water filtration and air purifier company based in South Korea, partnered with digital consultancy Magnus for its influencer marketing campaign in September last year. The campaign ran until October 2021 and focused on Coway’s new products - Air Purifier Tornado and Water Purifier Cinnamon. Magnus was tasked with increasing brand awareness and brand presence for Coway in Indonesia and on social media. 

Andy Kim, CEO of Coway Indonesia, told MARKETING-INTERACTIVE then that Magnus was chosen because the agency had a deep knowledge of the Indonesian market, and the agency has handled various big companies such as LINE Bank by Hana Bank, Garuda Indonesia and Tokopedia, as well as the government. 

Related articles:
Coway Indonesia taps digital agency Magnus for influencer campaign
LINE Bank plans its moves to lure savvy Indonesian youths