SAFRA has embarked on a branding campaign to encourage NSmen to celebrate friendships forged during NS days.
The series of ads adopt a past-and-present concept which showcase how the NSmen evolve from their water parade days in the army (past) to beer drinking sessions at SAFRA (present).
The affinity ads can be seen at selected bus shelters, sky bulletin, single deck buses, SMRT platform screen doors and in-train panels.
See some of the ads below.
[gallery link="file" ids="37972,37973,37974,37975,37976"]