[WATCH] Electrolux makes vacuum cleaner art

Getting bored while doing the housework? It looks like home appliances brand Electrolux has come up with a new activity you can do with its cleaners – paint.

In its newest campaign, Electrolux has teamed with Thai artist Chalit Nakpawan to have him create art with its vacuum cleaners.

A campaign by Saatchi & Saatchi Thailand, it features a two-minute TVC using the brand’s new vacuum cleaner Electrolux UltraCaptic. It shows the artist blowing paint onto a white floor to create elaborate artwork with the cleaner, and at the same time, show the model’s capabilities.

The campaign will be activated across Thailand and South East Asia by Saatchi & Saatchi Thailand’s recently formed Live Creativity department, its unit dedicated to real-time content creation and social media campaigns. It was created with the help of production company Wakeup Rabbit as well.

Watch the video here:

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