MullenLowe Group has appointed Shannon Cullum to the position of CEO. Based in Singapore, he will be responsible for managing the MullenLowe operations for Singapore, with a remit to drive growth, foster a superlative creative and effectiveness culture and future ready the business.
Cullum spent six years in Asia Pacific with Saatchi & Saatchi working across China, India, Indonesia, Malaysia, Thailand and the Philippines. Following a five year stint in Russia as CEO, Cullum returned to Asia two years ago to head up Singapore and Malaysia for Saatchi & Saatchi. He replaced Paul Roebick in 2013.
The exit comes after Lou Dela Pena was announced to take on a group level role at Publicis where she would be in charge of leading both Leo Burnett and Saatchi & Saatchi. Soon after the announcement, the network also saw the exit of Chris Chiu who has since joined WPP’s JWT.
Cullum has over 20 years of experience holding senior positions in Canada, the US, Europe and Asia Pacific, while living in cities as diverse as Toronto, Chicago, Jakarta, Shanghai, Bangkok, Moscow and Singapore. He has worked with giant multi-nationals, and tiny creative boutiques, across a wide range of A-list marketers and brands that include Procter & Gamble, The Coca-Cola Company, Google, Toyota, Levis, Mondelez, Danone, Uniqlo, Air Asia, Mead Johnson and FWD Insurance.
Joseph George, MullenLowe group regional president, South & South East Asia commented, ‘We are delighted to welcome Shannon to the role of CEO, MullenLowe Singapore. I am certain that the breadth and depth of his experience and competencies will substantially help in further enhancing this office’s position of being amongst the agencies best placed to manage regional and global clients hubbed out of Singapore’.
Cullum said: “MullenLowe Group’s culture is what attracted me most to the agency. I got a real sense of unity and optimism from the leadership team; and a commitment to being a truly creatively driven global boutique agency. There’s great potential for increased collaboration within the network, and an opportunity to better leverage the agency’s impressive global brand leadership experience, and the exceptional talent that’s bred.”