Porsche has appointed Saatchi & Saatchi Shanghai as its new agency for creative and digital marketing services in China.
It's understood the pitching was against nearly 10 agencies including Leo Burnett, W&K and WE Marketing which lasted for four months.
The agency will offer the end-to-end handling of the brand campaigns and all products, including the 911, 718, Cayenne, Macan, Panamera, Its services include the online communications, digital and social marketing creativity, tactics and production, etc.
Besides, Saatchi & Saatchi also offers communications support services to Porsche's dealership in China.
Michael Lee, CEO of Saatchi & Saatchi Greater China, said: “It’s a pleasure to pitch for such a high profile brand and against such stiff competition, including both traditional brand agencies and new-age digital agencies. We’re very excited to begin this great partnership, and are looking forward to taking the Porsche brand to new heights.”
Dr. Manfred Bräunl, vice president marketing of Porsche China, said, “We are sure Saatchi & Saatchi will help us not only maintain the awareness and luxury perception, but also deepen Chinese consumers’ understanding on our brand. I very much look forward to our partnership and believe that together Porsche and Saatchi will make the brand the epitome of driving and of luxury in the minds of consumers.”