Sa Sa's new pop-up store runs extra two weeks

Sa Sa extends the opening period of its “Sa Sa 40th Anniversary • Beauty Land” pop-up store at V Point, Causeway Bay, to 18 September.

As part of Sa Sa’s 40th anniversary celebration campaign, the brand has launched the pop-up store on 24 August. Decorated like a garden, the pop up store offers latest beauty products and interactive activities for customers.


Tech-driven interactive activities include an augmented reality (AR) game, screen-touching game, 3D colouring game and lipstick sculpting service. A variety of workshops are also available for customers to create their own accessories.


Customers can enjoy discounts and gifts at the pop-up store, and those who upload their photos taken in Beauty Land onto Instagram or Facebook with hashtag #sasa40thbeautyland will be awarded a special gift of makeup product.

The brand held a party for the pop-up store in late August. It invited social influencers Chloe So and Jennifer Yu to live on Facebook at the event to introduce the highlights of the pop-up store, demonstrate the new co-branded “BOC Sa Sa Dual Currency Credit Card” , and share their beauty tips with audiences.

[caption id="attachment_234776" align="alignnone" width="250"] Chloe So grabbing one of the signature makeup products out from claw crane in the pop-up store.[/caption]

[caption id="attachment_234787" align="alignnone" width="300"] Jennifer Yu trying out the lipstick sculpting service in the pop-up store.[/caption]