Sa Sa collaborates with Taobao Global to launch new retail ecosystem

Sa Sa International Holdings Limited collaborates with Taobao Global to develop a complete loop retail ecosystem with the integration of online and offline platform, aiming to encourage local buyers to start selling as an important role in the retail industry, and enhance the shopping experience for Chinese customers.

The collaboration will connect Taobao Global buyers with Chinese consumers craving overseas customised products. Taobao Global buyers will promote products of Sa Sa Hong Kong retail stores on Taobao's online platform, while mainland customers will be able to purchase Sa Sa products through these buyers. It is expected to enhance Sa Sa's brand exposure and boosts its sales by absorbing the online purchasing power.

Simon Kwok, chairman and CEO of Sa Sa Group, said: "Sa Sa possesses a strong physical retail network. Combining the strengths of Sa Sa's retail stores and Taobao Global's huge base of influential buyers, we will broaden our customer base through developing a new retail operation model of online-to-offline collaboration, which will bring more overseas cosmetics and beauty brands to the vast group of Chinese consumers.”

Taobao Global will promote the most popular products in the first-ever "Taobao Global Counter" to be opened in five of Sa Sa's stores located across Tsim Sha Tsui, Mong Kok and Causeway Bay. The first batch of approximately 70 Taobao Global buyers will be doing in-store live broadcast shopping and recommending selected products to mainland consumers. Mainland consumers can watch the live broadcast and do online shopping at the same time.

Taobao Global Counter will be rolled out gradually in the next batch of around 100 Sa Sa stores in Hong Kong.

“The group is looking forward to bringing new cross-border online-to-offline shopping experience to customers, with an aim of catering customers' purchasing preferences under the trend of ‘New Retail’. Through strengthening its brand management capabilities and expanding new marketing channels, Sa Sa's leading position will be strengthened as the best choice of sole agent for overseas cosmetics and beauty brands entering China,” Kwok said.

Wei Meng, general manager of Taobao Global, commented:”The shopping model provides quality merchandise and offers an official regulated place in hope of encouraging more local residents to pursue the role of being buyers and realise their dreams of owning a business."