S4M strengthens APAC presence

S4M (Success for Mobile), an ad tech company has strengthened its APAC and international presence with recent strategic hires including Jeffrey Ho as APAC publishing manager, Jack Lin as regional sales manager, and the appointment of Pierre Gauthier as global head of Publishing.

Jeffrey Ho joins S4M as APAC Partner Manager, responsible for identifying and connecting with relevant publishing partners and negotiating Private Marketplace and direct deals across Asia. Ho brings to S4M more than a decade of experience in digital marketing and advertising with strong expertise in web programming and mobile value-added services. His previous career highlights include tenures at regional technology groups, Nextnation Network and Sam Media.

With almost 10 years of experience in media and advertising at SingTel Digital Media, The Edge Media Group, and CPXi, Jack Lin joins S4M as regional sales manager. His main focus will be expanding new partnerships with key agency partners across the South East Asia region.

S4M’s developments in the region are in line with the company’s broader international strategy to create a dedicated network of premium publishers in different regions. Another recent appointment is Pierre Gauthier as the global head of publisher management and development based at the HQ in Paris, France. With a seasoned career in the digital and publishing industry, Gauthier’s addition is crucial for S4M’s international expansion. He will establish strategic publisher partnerships in APAC and across the world.

“We are going through substantial growth in Asia and these recent hires will play a vital part in our expansion, as part of our continuing ambition to extend our reach across South East Asia,” said Gavin Buxton, VP of Sales APAC.