Turn Plus partner Rudi Leung has left the agency to launch his own digital venture starting 1 March.
Located in Kennedy Town, the new digital shop will be formed by Leung and four of his fellow members from Turn Plus, with the firm's name and logo to be announced shortly.
Key clients include Shiseido, Citysuper, AIA (Vitality promo), Canon and IKEA (mainly charity activation).
"The new agency is meant to take a clearer positioning on digital where I can use my area of expertise to better serve my clients," Leung told Marketing.
"I've come across many clients who come to me and ask for all solutions, but I'd be lying if I said I'm an expert at everything. I wish to stay focused on digital to make sure our clients are best served."
On that note, Leung plans to keep his new agency on a small scale within 10 members in order to forge closer relationship with clients.
Leung joined Turn Creative to set up Turn Plus as a social media subsidiary in September 2014, building up a roster of clients that outgrew the co-owned businesses of its mother company in six months, he said.
After 18 months with the social arm, he described his relationship with Turn as a "happy break-up".
"We're still working on several projects and will leave the door open for future collaborations."
Tony Hon, founder and executive creative director at Turn Creative, commented: "It was my great pleasure to partner with Rudi. I wish him every success in his new venture."