Ruder Finn's ex-GM joins WE Hong Kong as MD and APAC brands head

Ruder Finn's veteran Anne Geronimi has joined WE as managing director and regional head of brands in Hong Kong.

With over 18 years of experience in Asia covering brand and corporate communications, Geronimi was vice president and general manager at Ruder Finn in Hong Kong in charge of the agency’s lifestyle practice with a client portfolio including Richemont Group and its brands such as Cartier, Kering Group, L’Oreal Group, Moet Hennessy Diageo, Bang & Olufsen, and Macy’s.

In her new role, she will build out WE’s consumer communications capabilities while at the same time adding leadership depth to the Hong Kong office.

“Having strong leadership in Hong Kong is important, and Anne will be responsible for driving further growth, developing the team in Hong Kong, and expanding WE’s consumer portfolio across Asia Pacific. She has an excellent record of building strong teams, and a staunch focus on developing strategies for global brands locally. I am delighted to welcome her to WE,” said Alan VanderMolen, president international at WE.

“I am thrilled to be joining WE at this time. The agency has a culture that is clearly focused on its people, which aligns with my own passion of building dynamic, integrated teams,” said Geronimi.