Royce Yuen to lead Aprais in Greater China

Former group chairman of Ogilvy Hong Kong Royce Yuen has taken on the role of chairman for Aprais Greater China.

Aprais measures and monitors the business relationship between clients and their agencies.

Yuen assumes the position from Reg Moses who will continue to service his existing Aprais clients from his new location in Sydney while gradually reducing his commitment to the region over the next few years.

From Hong Kong, Yuen will build on the legacy of over 3,730 client-agency relationships measured by Aprais across Asia Pacific including more than 220 already conducted in Greater China alone.

Yuen joins 30 existing partners that cover the 24 Aprais offices worldwide.

Aprais Worldwide CEO, Jeremy Caplin said more and more of global advertisers and agencies expect us to be able to service their needs in all their key markets.

“China is increasingly one of those. Having someone of Royce’s calibre, capability and local market understanding is truly exciting for Aprais and we are delighted to welcome him to our network.”

“Multinational companies have led the way with their adoption of Aprais in China and we expect more to come. We also see opportunities for growth among the more sophisticated China marketers, particularly those who seek international success.”
Aprais currently works for six of the Top 25 advertised brands with key global clients such as Nestlé, Citibank, BAT and Jaguar Land Rover.

The company recently published a whitepaper analysis of its total database comprising more than 11,400 client-Agency relationship evaluations confirming David Ogilvy’s insightful saying that “Clients get the advertising they deserve”.