Royal Tru brings frightful fun with Universal Studios horror-themed cans

Royal Tru, a carbonated fruit-flavoured soft drink brand under The Coca-Cola Company, is bringing frightful fun to Filipino consumers this Halloween through The Limited-Edition Royal Tru Unique Horror Collection Cans - a bold crossover with Universal Studios that marks the brand’s first-ever collaboration with the global entertainment giant.

The campaign reimagines Universal’s most iconic horror figures - including Chucky, Freddy Fazbear, and M3GAN - through four limited-edition can designs that blend nostalgia with playful horror. Each can is positioned as a collectible pop culture piece, inviting fans to “grab, share, and keep” their favourite fright-filled flavour.

“Every year, Royal finds new ways to connect with its consumers, and this Halloween was no exception,” said Frenissa Mae Lagman, senior frontline marketing director at Coca-Cola Philippines. “Our Royal Horror Halloween Collection is a different, modern take - a playful way to celebrate the global pop culture energy of Halloween in a truly mwah-sarap style.”

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The lineup includes Royal Chucky’s Punch (Tru-Strawberry), Royal Tru-Orange featuring Freddy Fazbear, and Royal Tru-Lemon and Royal Tru-Grape inspired by M3GAN. Each can combines Royal’s trademark vibrant taste with visual elements drawn from each horror icon’s personality - from Chucky’s chaotic charm to M3GAN’s sleek menace.

The campaign’s tagline, “Ito ang gusto ko” (“This is what I like”), underscores Royal’s commitment to creativity and self-expression, reinforcing its position as the drink for fun, fearless, and imaginative Filipinos.

To engage fans across touchpoints, Royal launched The Haunted Royal Factory Game, a two-level digital escape experience where players outsmart horror villains to collect the limited-edition cans. Completing the challenge unlocks prizes such as McDonald’s favourites - blending virtual thrills with real-world rewards.

Offline, The Royal Halloween Trick or Treat activated at major locations including Robinsons Galleria, Shopwise Alabang, and Enchanted Kingdom. Shoppers could step into The Royal Scare Experience, enjoy themed photo booths, and get their hands on exclusive Royal merchandise.

Adding to the frightful fun, the short online film Agghhh Delicious - inspired by Five Nights at Freddy’s - featured Freddy grabbing a Royal Tru can instead of a human, a humorous twist that invited fans to “grab a Royal… before Freddy does!”

To amplify the campaign, Royal partnered with local creators and celebrities including drag icons Marina Summers and M1ss Jade So, both of whom transformed into horror-inspired personas, and actress-singer Maymay Entrata. The campaign also extended to podcasts such as DogShowDivas, injecting Royal’s horror twist into Halloween-themed episodes.

Running from 1 October to 30 November 2025, The Limited-Edition Royal Tru Unique Horror Collection Cans combines blends entertainment, design, and nostalgia - underscoring Royal Tru’s creative approach to seasonal marketing.

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