Royal Brunei Catering picks DIA Brands to revitalise visual identity

Royal Brunei Catering (RBC) has appointed?DIA Brands Singapore to revitalise its visual identity. The appointment is for 1.5 years and the duties will be led out of the Singapore office. The agency will be managing research, strategy, design and activation for the company.

RBC is a catering business across aviation, events and hospitals. It is also the sole aviation catering provider in Brunei Darussalam, and caters for premium clients such as His Majesty's The Sultan Flight, VIP Flights and Royal Brunei Airlines.?The company was once a subsidiary of Royal Brunei Airlines, and now operates as a Government Linked Company under the governance of?Darussalam Assets.

?We are extremely pleased to appoint DIA as our partner in this rebranding journey. Their stellar track record in creating brands for the aviation, ground handling and regulatory sector made them a natural choice for this assignment,? Haji Jeffhadiman Dato Haji Danial, general manager said.

Meanwhile,?Dinesh Sandhu, managing director said?Royal Brunei Catering?s growth plans and expectations have set a very high standard for the agency to aspire to. "It is gratifying to be appointed by a Darussalam Assets-linked company. It vindicates DIA?s decision to dedicate some of our resources to consult to the Brunei business community,? he added.

DIA Brands recently clinched business wins with Immigration and Checkpoints Authority (ICA) and protein ice cream company WOAH!.

(Photo courtesy: RBC?s Facebook page)