Royal Brunei Airlines rolls out revamped website for seamless booking experience

Royal Brunei Airlines has launched its new website which includes a progressive and seamless booking pod to meet the constantly evolving needs and demands of its global customer base. The newly revamped website aims to offer a smooth, frictionless and easy booking experience for users and is in line with its ambitious growth plan to drive revenue through digital bookings.

Happy Marketer, which has been managing digital duties for Royal Brunei Airlines for the last five years, will support the airline to ensure that the new website works closely with its digital marketing initiatives to provide personalised experiences for different types of travellers to drive bookings and loyalty.

James Millett, head of digital and marketing at Royal Brunei Airlines, said "RB's quality product, on board hospitality and compelling network are well valued by international guests and increasingly recognised by the travel community. We’re delighted to make it easier than ever before for guests to book direct with us through the new intuitive, guest-focused”

Rachit Dayal, founder and managing partner, Happy Marketer, said, “It’s been amazing to watch the Royal Brunei Airlines team operate like a digital start-up - launch new products, drive key metrics and optimise  the user experience. And together, we're proud to be creating a constantly evolving, personal, digital-first experience for Royal Brunei travelers on the new”