Malaysian-born Hollywood star Michelle Yeoh has now won an Oscars for her role in Everything Everywhere All at Once, and brands in Malaysia are paying tribute to her. Yeoh is going down in history for being the first Asian woman to have won for best actress at the 95th Academy Awards.
Yeoh's win definitely got the internet going and there is some social chatter that's going on. The conversation is mostly positive, as seen by data that's provided to MARKETING-INTERACTIVE by media intelligence firm Carma.
While there is a ton of conversation online as to whether or not Malaysians should claim Yeoh's victory as theirs, what seems clear is that companies are definitely not letting the moment go to waste.
Let's take a look at the brands and companies paying tribute to Yeoh
All-Asian satellite television and radio operator Astro Malaysia posted on its official Instagram page to congratulate Yeoh. "Congratulations Tan Sri @michelleyeoh_official who made history as the first Malaysian to win the Best Female Actress Award at the 95th Oscar Awards."
It added: “To all the kids watching, who are holding on to hope, this proves that dreams can come true."
Iconic Genting SkyWorlds, located at Resorts World Genting, has congratulated Yeoh with displaying her image on the big screen at the amusement park. As seen by MARKETING-INTERACTIVE, the amusement park's Instagram account posted the above photo and made a cheeky comment, bringing it back to its Lake of Dreams.
The caption said, "Tan Sri @michelleyeoh_official must have made a wish at the Lake of Dreams because her dream just came true! Big congratulations on being the first Asian woman to win an Oscar!
After Yeoh won best actress at the Academy Awards, Malaysian film exhibitor GSC posted a cheeky photo and comment on Twitter. There were comments on the thread and some users expected 13 March to become a public holiday because of Yeoh's win.
Julie’s Biscuits was probably one of the first brands to celebrate Yeoh's historic win in a big way. Julie’s Biscuits published congratulatory messages to Yeoh in out-of-home media in Malaysia as well as across its social media platforms. The tribute features a revamped version of Julie’s Biscuits logo to resemble Yeoh. The logo is accompanied by a congratulatory message to the Ipoh-born actress.
In a statement, the brand pointed out that the company ethos matches Yeoh’s energy and spirit. “Her inspirational journey reminds us all to hold our heads up high – similar to our Julie’s icon – and inspires us to work hard for our dreams,” said director of Julie’s Biscuits.
KFC Malaysia posted on its Instagram account and paid tribute to Yeoh with this caption: "Tan Sri Michelle Yeoh, the first ever Asian to win Oscar's Best Actress award has truly made us all proud! Congratulations to our Malaysian Bond Girl, we'll always be proud of you in every universes."
The background of the photo is an inspiration from Yeoh's film Everything Everywhere All at Once. Instead of the rock, KFC Malaysia replaced it with a fried chicken bucket with two googly eye stickers.
Malaysian bank RHB Group also took it to its social media page and congratulated the Malaysian-born actress. "Congratulations to Tan Sri Michelle Yeoh for the historic Oscar win – as the first Malaysian Leading Actress!"
Aside from a congratulatory message, RHB added that Yeoh is an inspiration and "has showed us that prime has no age and limits, despite everything and everywhere life takes us. She proved all of us that progress is a continuous journey as long as we want to make it happen".
This post was found on RHB Group's official Instagram page and currently has over 28,000 likes. It also added the hashtag, #TogetherWeProgress.
Starbucks Malaysia's tribute is pretty straightforward, it shows a fan drinking a Starbuck beverage while watching Yeoh's speech at the 95th Academy Awards. It is a "POV: Feeling Everything, Everywhere, All At Once with a cuppa". The caption said, "Another reason to appreciate and celebrate our gracious Tan Sri Michelle Yeoh for her historical milestone. Malaysian’s role model, Malaysia’s pride."
The post has garnered 1,578 likes.
Malaysian mall Sunway Pyramid congratulated Yeoh on its official Instagram page, "A huge congrats to Tan Sri Michelle Yeoh for the success! Lion and all Malaysians are so proud of you!"
Malaysian cinema chain TGV Cinemas both congratulated Yeoh on her win and also posted a meme on its Twitter account.
Meanwhile, prior to the Oscars win, the Hollywood actress Yeoh also made headlines for her win, and relatable attitude, at the Golden Globe awards. The 60 year old Malaysian actress from Ipoh took home the awards for Best Actress In A Musical Or Comedy Motion Picture for her performance in the critically acclaimed film, Everything Everywhere All At Once.
Julie's Biscuits acts fast on Michelle Yeoh's historical Oscar award with logo swap and OOH ad
MY brands surprisingly quiet on Michelle Yeoh's golden globe win: A missed opportunity?
Malaysian star Michelle Yeoh and Patrick Dempsey front Porsche's New Year campaign
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.subscribe now open in new window