Rotimatic gets analytics hungry, picks Happy Marketer

Zimplistic Inventions, the company behind the IoT and AI-enabled flatbread making kitchen robot, Rotimatic has appointed Happy Marketer as its digital analytics agency. This followed a closed door pitch with no incumbent to the account.

The appointment is for a period of one year and will see the agency working closely with Zimplistic Inventions to collect and measure data more effectively, as well as spearhead its integrated digital marketing efforts. This is expected to roll out from June 2018.

“We sell Rotimatic to our consumers globally through our website. We needed to collaborate with a company who understands how to connect with customers in innovative and effective ways in the digital space. Happy Marketer is on top of the world of analytics, search marketing and social media with Google Certifications and a wealth of experience,” Pranoti Nagarkar, founder and co-CEO of Zimplistic Inventions. She also added that Happy Marketer was the "right choice" for the brand.

“We have partnered with Zimplistic to facilitate and streamline the brand’s omni-channel measurement with Google Analytics 360. Together, with the Rotimatic digital team, we plan to enable integrated omni-channel campaigns and create a seamless and personalised e-commerce experience,” Sanchit Mendiratta, partner at Happy Marketer, added.

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