Roots APAC ventures into digital

Roots Asia Pacific, a specialised consultancy in integrated marketing, has announced its new digital entity called the PR Labs.

PR Labs' main services comprise digital media and social media management. Through both verticals, the team will be able to add more value to its existing services of PR, events management, creative branding and CRM.

"Two years ago, we offered a couple of our more adventurous clients support in digital and social as a value -added service. Eventually, we find that to be effective, these services had to have a life of its own if we were to take it to the next level, " said Alex Ooi (pictured), chief executive officer, PR Labs.

PR Labs is spearheaded by the head of digital Pau Chang Liang and consists of a team of six based in Malaysia.

PR Labs now handles digital work for Axiata, AMD, Wyeth Nutrition, HTC, Melissa Shoes, EPSON, The Coffee Bean & Tea Leaf and York SJ University.

It currently operates under the same roof as Roots and also provide digital support to its Singaporean counterpart.

It is also in the midst of partnership agreements to make its presence in other countries.