Rolls-Royce appoints Text100 for integrated comms across SEA

Rolls-Royce has appointed marketing communications agency Text100 to handle its integrated communications programme across Southeast Asia (SEA), following a competitive pitch.

Text100 will work with Rolls-Royce to communicate its innovation and digital capabilities across the region. Anchored around creative storytelling, Text100’s programme will utilise a multi-channel approach to reach Rolls-Royce’s key audiences through content marketing, public relations and social media.

Rolls-Royce which prides itself as a global company emphasising on "world-class" power and propulsion systems technology said - it has a strong presence across SEA, focused around a regional hub based in the 65,000 square metre Rolls-Royce Seletar Campus in Singapore.

Erin Atan, communications director of Asia Pacific, Middle East and Turkey at Rolls-Royce said, Rolls-Royce has identified Singapore as one of its five global hubs, demonstrated by the expansive footprint it has in Singapore and SEA.

"As a leading player in powering digital innovation in manufacturing and the industries we participate in, we have a strong focus on knowledge and skills transfer across the region,"Atan said, adding that the company needs to take its communications to the next level.

Rolls-Royce, according to Atan, needs an agency partner that understands "great B2B storytelling, with the expertise on multi-channel editorial skills and can give strong consultancy across owned, earned and paid media channels."

"The Text100 Singapore team demonstrated its ability to deliver the strategic, creative and measurable campaigns that will tell our stories in a really engaging and impactful way,” he added.

“Rolls-Royce has some truly inspiring stories to tell, and we’re really excited to have the opportunity to lead on the creative strategy and execution of this programme for such a prestigious brand,” Marc Ha, senior VP and managing director at Text100 Singapore said.