Rocket Fuel Fires Into Japan’s Ad Market

Japan – US-based solutions provider for digital advertising, Rocket Fuel has expanded into Japan following a partnership with Dentsu’s Cyber Communications Inc. (CCI).

With the alliance, CCI will be running its digital ad management service on top of Rocket Fuel's existing platform to offer full-service brand and direct response campaigns to clients.

The entry into the Japanese market is part of the US agency's global expansion plans.

Currently, Rocket Fuel has 15 offices worldwide in major cities such as New York, London, Toronto and Hamburg.

According to Rocket Fuel, Japan's ad market has expressed a strong demand for programmatic buying of exchange inventory in its media buying activities.

"Programmatic buying is transforming the global advertising sector, and we've seen unprecedented demand for our artificial intelligence advertising solutions from brands and agencies around the world," George John (pictured), CEO of Rocket Fuel, said.

As a digital marketing agency, CCI offers advanced solutions for media buying, planning, execution and measurement to advertising agencies and publishers.