Robinsons creative pitch underway

Robinsons is reviewing its creative account in Singapore with the pitch currently underway.

A Robinsons spokesperson told Marketing the decision will be announced shortly.

The departmental store brand recently appointed Iris Singapore to handle its digital communications, following a pitch. Iris' duties include the revamp and management of the retailer's key digital properties, conceptualisation of seasonal campaigns and the launch of interactive initiatives.

Last October, Robinsons appointed Saatchi Lab as its creative agency without a pitch, moving from its previous agency DDB. The appointment which was made in September was for both Singapore and Malaysia.