The Council of Public Relations Firms of Hong Kong (CPRFHK) has announced its new board for 2016/17. Along with welcoming a number of fresh faces from a range of professional backgrounds, Robert Grieves has been re-appointed as Chairman, with Kiri Sinclair the new deputy chair.
“As the Hong Kong market faces increased competition and innovation brought about by new technologies and ideas, we will continue to convene, network, and provide original insight into industry issues,” said Grieves.
He added that as the ways in which people consume information across Asia continue to evolve, PR practitioners in Hong Kong face unique challenges and opportunities.
"Acting as the industry’s advocate, the council supports consultancies in their quest to uphold best practice, foster talent, and deliver greater value for their clients.”
The council will focus on developing activities and topical events that engage agency and client-side professionals alike.
It will also continue to organise initiatives such as the young professionals competition in its sixth year.