RISE conference by Web Summit has appointed FleishmanHillard Hong Kong to handles its PR activities.
In its second year of PR engagement, FleishmanHillard has worked with RISE on a 360-degree stakeholder communications campaign to drive awareness before, during and after RISE.
To build technology and business earned media momentum leading up to the event, FH targeted influential journalists, starting off with briefings in Hong Kong between Web Summit founder Paddy Cosgrave and Hong Kong and mainland Chinese media.
“We are excited to be working with RISE again to bring the most innovative and agile companies and speakers around the globe to Asia,” said Patrick Yu, SVP and partner, head of Asia Pacific financial and professional services, FleishmanHillard Hong Kong.
“Hong Kong is the global hub of innovation and start-up communities. Unicorns and high-growth companies need to communicate their needs strategically to attract attention and investment from the right audiences.”
The team is expecting to have up to 10,000 attendees over the course of the three days from more than 70 countries, and over 750 of the hottest startups from around the world to exhibit, over 400 investors from the top funds around the world along with 500 journalists from all major publications to cover the event.
RISE will be held at the Hong Kong Convention and Exhibition Centre from 31 May to 2 June.