Rightster, the global multi-platform network for digital video, has launched VideoSpring, a fully searchable video licensing portal, for brands, agencies and producers to source trending content for their creative campaigns and programming.
The video library, which consists a collection of viral and user-generated content, offers marketers, creatives and producers the ability to discover and license the best-known and most shared videos on the web.
VideoSpring will be updated daily with fresh content from around the world, with a core focus on brand-safe videos with proven viewership. Content will be sourced across all major video platforms including YouTube, Vimeo, Instagram and Facebook.
All videos are exclusive to the portal, are fully rights-cleared for commercial usage and ready for licensing on request.
VideoSpring has been developed to meet the growing demand amongst marketers to integrate user-generated content as part of their creative campaigns by providing the resource to curate and rights-clear the best of social.
Rightster has a network of 2,500 content owners, generates over 1.6 billion online video views per month, and has recently partnered with global brands including Procter & Gamble, Universal Pictures and 20th Century Fox on their online video campaigns.
Patrick Walker (pictured), CEO of Rightster, said: “The world is creating and sharing more content than ever before. We want to challenge the traditional stock-footage model and help brands leverage content that is already popular and inherently shareable in a digital era where consumers are also creators, and where content consumption online has skyrocketed. Engagement and authenticity are more important than ever for brands and utilising user-generated content provides marketers with a powerful means to tell relatable and culturally relevant stories.”