PROI Worldwide, the world’s largest network of independent communications agencies, has named Richard Tsang as global chairman.
Tsang, chairman of Strategic Public Relations Group, will be the first Asia-based head of PROI Worldwide since the organisation’s inception in 1970.
It's a natural move for Tsang, who has been heavily involved with PROI since 2009, serving as chairman of APAC global development group and vice-chairman its Asia Pacific operations between 2009 and 2012.
“I am extremely honoured to be the first global chairman to come from the APAC Region,” he said of his appointment.
“PROI Worldwide is already the global benchmark in terms of the number of PR professionals under its roof, the scope of services provided and the depth and breadth of network coverage. As the new chairman, my mission will be to help PROI Worldwide scale new heights by developing it into one of the world's most recognisable brands.”
Tsang currently holds over 50 board, committee and advisory positions in various business, religious, education and non-governmental organisations.