RHB Banking Group has appointed Dentsu Utama for its strategic and creative business. The team at Dentsu Utama will work closely with RHB on strategic communication planning and develop innovative creative work across RHB’s retail and business banking sectors.
S T Rajen, head of group brand marketing, group corporate services, RHB Banking Group, said, “We have chosen to partner with Dentsu Utama as one of our advertising agencies to support our creative approach towards strategic brand and product positioning across the group as we believe that Dentsu Utama will be able to work effectively with our team as we seek to create a higher level of innovative and strategic communication.”
Omar Shaari (pictured), CEO, Dentsu Utama Sdn Bhd, said: “We are confident this partnership combined with our vision of innovating the way brands are built will help fulfil the client’s ambition of taking the brand to the next level. We thank RHB team for their trust and confidence in our work.”