For the second straight year, RHB Banking Group won the prestigious title of “Marketer of the Year” at the Marketing Excellence Awards 2022 Malaysia with four gold and six silver trophies.
The bank impressed our judges with its creative marketing campaigns that won in several categories, such as Excellence in Marketing Innovation, Excellence in TV/Video Advertising, Marketing Team of the Year, and Marketing Leader of the Year (Individual). Noteworthy campaigns that secured the brand its gold trophies are "GOLDEN WISDOM - Turning Traditional Culture into Modern Art-vertisements" and "A SPARK FOR CHANGE - How a Chinese New Year story opened the eyes of the world to an environmental problem" featuring RHB Bank.
In second place was PepsiCo which won four gold and one bronze trophies across several categories such as Excellence in Customer Engagement, Excellence in Digital Marketing, Excellence in Event Marketing, and Excellence in Launch / Re-launch Marketing. Promoting the Pepsi and Lay’s brands, their campaigns "Pepsi BLACKout Hour" and "How Lay’s Triggered Cravings by Launching an Unforgettable Collaborative Snacking Experience" were innovative and unforgettable.
Close behind in third place, CapitaLand Retail Malaysia scored gold in the campaigns Excellence in Interactive Marketing / AR & VR, Excellence in Loyalty Marketing, and Excellence in Retail / Shopper Marketing, which featured the brand CapitaLand Investment Malaysia.
TIME Internet & Time.com, Abbott Laboratories & Abbott Nutrition, DHL Express Malaysia, Johnson & Johnson, Mead Johnson Nutrition, Watsons Malaysia, Unilever (Malaysia), Netflix, Disney, Fonterra Brands Malaysia and the Malaysia Aviation Group were some of the other standout brands of the evening, winning at least one or more gold each.
Check out the full list of winners here.
For its 10th year, the Marketing Excellence Awards 2022 was celebrated with a gala dinner at the Hilton Hotel, Kuala Lumpur.
Judged solely by an independent panel of esteemed industry leaders and updated each year with new categories that cater to the modern marketer, A+M's Marketing Excellence Awards has become the premier platform for brands to showcase their marketing excellence in campaigns across Malaysia.
The A+M team would like to extend a huge thank you to our entire judging panel for patiently and thoroughly reviewing every single entry.
Congratulations to all of our finalists and outstanding winners – we look forward to seeing more of your excellence at MEA 2023!