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RF Thunder announces key promotions in China leadership

RF Thunder, sister company of Ruder Finn, has promoted Jefferson Hou and Cathy Gu to major positions in the network. Hou, who has been the general manager of RF Thunder Shanghai since 2014, has been promoted to head RF Thunder Greater China. Gu, who moved from Ruder Finn Guangzhou to RF Thunder Shanghai in 2015 as senior director to head the Lifestyle practice, has been promoted to general manager of RF Thunder Shanghai.

Elan Shou, executive VP and managing director, Ruder Finn Greater China, said, “Under Jefferson, RF Thunder Shanghai has been growing at an incredible rate, with a strong and energised team. Jefferson has been a great asset to us and I have no doubt that in his new role as Greater China head, he will push the boundaries even further.

“Cathy, with her passion and formidable skills, has already made a tremendous contribution to RF Thunder. She has shown true leadership and is a valuable addition to our key management team. I am very proud of both of them and delighted to announce their well-deserved promotions. This is what is so unique about Ruder Finn’s culture in developing high potential individuals.”

With 15 years’ experience in communications and advertising, Hou, a senior VP of Ruder Finn Group, also heads Ruder Finn China’s Health & Wellness Practice. In addition to his time at Ruder Finn, Hou was previously general manager of PPR Shanghai (Racepoint) and head of Rx Drug Practice at Euro RSCG Life China.

Gu joined Ruder Finn Guangzhou in 2009, and within three years built up the Lifestyle practice from a staff of four to a thriving division of 12, which delivered successful and award-winning integrated communications campaigns for clients including Cotton (CI & CCI) and Moet Hennessy Diageo Group. Since transferring to RF Thunder Shanghai, Gu rapidly and successfully grew Thunder’s lifestyle practice to twice its size within a year. Specializing in luxury, beauty, fashion, travel & tourism and FMCG, Gu provides integrated strategic communications, social management, celebrity/influencer relationships, event management and reputation management. Prior to joining Ruder Finn, Gu was with Weber Shandwick, focusing on both major consumer and corporate clients, and with Dapeng LNG Company.

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