Revlon Singapore picks media agency

Revlon Singapore has appointed Mindshare, the global media agency network part of GroupM & WPP its media account after a closed pitch. The agency will be tasked “to help inspire and engage Singaporean women.”Revlon’s global brand portfolio includes Revlon color cosmetics, Almay color cosmetics, SinfulColors color cosmetics, Pure Ice color cosmetics, Revlon ColorSilk hair color, Revlon beauty tools, Charlie fragrances, Mitchum anti-perspirant / deodorants, and Ultima II and Gatineau®skincare and its products are sold in over 100 countries across six continents.Nick Seckold, CEO of Mindshare Singapore said:“We are really excited to be working with such an iconic brand like Revlon who are known the world over for their range of innovative cosmetic products. We were impressed by their commitment to excellence and their ambition to use media to tell their brand stories in a more compelling way.”