Revive has introduced a new variant that is the Revive Isotonic Apple Zest as a part of its efforts to become a healthy but fun, youthful and energetic brand.
According to vice president of marketing Hemalatha Ragavan, Permanis has been wanting to introduce a unique flavour to the local isotonic drink market for some time now, and after much research and development, it decided to flavour our new variant with the apple flavour.
The drink is targeted at active Malaysians and fitness lovers looking to stay hydrated.
In conjunction with the launch of the new variant, Revive Isotonic will hold a nationwide ‘Revkan Keriangan' contest which offers over RM350,000 in total prizes.
Apart from the contest, other roll-out initiatives for the new flavour include TV, radio and out-of-home media and print advertisements, a Facebook contest as well as sampling sessions at selected supermarkets and hyper marts.
Revive Isotonic Apple Zest will be available nationwide May 2013 onwards.