TOMS has appointed Reuter Communications as agency of record in China.
Reuter Communications, an independent agency headquartered in Shanghai, will explore strategic opportunities and creative communications designed to drive business growth for TOMS in China, including a full scope of media relations, new product launches, national store openings, and all-around communications for the One for One movement in China.
Founded by social entrepreneur Blake Mycoskie, TOMS categories includes Men, Women, Youth, and Tiny with a full range by season and by functionality. TOMS One for One Movement matches every pair of shoes purchased with a new pair of shoes for a child in need, a business model of One for One.
Jen Loong, director, brand marketing, China, said: “This year is TOMS’ 10 year anniversary. We have an exciting year ahead with Blake’s visit to China and the opening of our store at Shanghai Disneyland Resort.
“We’re delighted to be working with the Reuter Communications team. From the outset we were impressed by their passion for our brand and their creative and strategic thinking.”