Reuter Communications and INNOMATIVE ink partnership

Reuter Communications and INNOMATIVE have established a strategic alliance to offer a proprietary data solutions product to premium and luxury brands in Greater China.The alliance will see Reuter Communications to integrate INNOMATIVE’s data and digital capabilities into its clients’ solutions, while INNOMATIVE will have full access to the marketing and communications capabilities that Reuter Communications offers to luxury and premium clients.The two also team up to provide EYWA, a digital marketing solution, allowing brands to manage and oversee all their online customers’ interactions, conduct business analytics and create highly automated and efficient communications campaigns.The agencies’ existing clients include AMAN, InterContinental Hotels Group, Sotheby’s, Ralph Lauren, Delvaux, Harrods, TOMS, Mytheresa.com, and Swarovski.Chloe Reuter, founder and CEO of Reuter Communications said: “This alliance bolsters and complements our existing digital and communications offering and we’re excited to offer our clients new products and services.”“Both agencies bring very specific skills, talent and experience which is very powerful when combined. We look forward to working together to service existing and new clients in the premium and luxury industries,” said Alex Shen, managing partner of INNOMATIVE.