Reuter Communications has appointed Tracy Zhang as its director.
Based in Shanghai, she will be responsible for developing integrated marketing and digital strategies for the agency’s luxury beauty and fashion clients.
Speaking of her appointment, Zhang said, “It’s an exciting move for me to join a fast-growing, independent agency like Reuter Communications and to bring my brand experience to an impressive portfolio of luxury clients. I’m looking forward to further enhancing the agency’s integrated, digital campaigns, and strategic solutions for clients in China.”
Zhang joins Reuter from BBDO Shanghai, where she led the implementation of creative campaigns for major luxury and FMCG clients. She has more than 15 years of experience in advising international brands on Chinese culture and localisation with integrated communications.
“Zhang’s expertise in helping clients navigate China’s complex media, social, and influencer landscape to deliver results-driven strategies will further bolster our client offering,” said Nick Cakebread, managing partner of Reuter Communications. “Bringing the experience and talent of Tracy into the agency is a major boon for our fashion and beauty teams.”