Reuter Communications announces senior hire and rebranding

Nick Cakebread has joined Reuter Communications as managing partner.The hire coincides with the agency rebranding from ReuterPR to Reuter Communications to reflect its evolution towards a more complete and integrated communications offering.Cakebread is an award winning, senior marketing and communications specialist with more than 15 years of experience. He was previously at BBDO, where he was managing director of BBDO Live China. Prior to BBDO, he was head of marketing and communications for Burberry, China and has held senior positions at Fleishman-Hillard in Asia Pacific.Reuter Communications’ founder and CEO Chloe Reuter said: “Our business is seeing tremendous growth and we are evolving to meet the needs of our clients in an ever digital and integrated world. Nick brings a breadth of experience to take the agency and our clients to the next level”Set up in 2010 by Chloe Reuter, Reuter Communications delivers integrated campaigns, digital and social media content, editorial strategy and live experiences, working with some of the world’s most celebrated luxury and lifestyle brands including Swarovski, Aman, Ralph Lauren, Sotheby’s and Harrods.