Shanghai-based Reuter Communications and VIM & VIGOUR PR, the Singapore based lifestyle and travel communications agency, have formed a strategic alliance to enhance the agencies' communications capabilities for luxury travel and hospitality clients.
The new partnership extends Reuter Communications’ growing footprint to South East Asia while enhancing both firms’ capabilities to provide luxury hospitality and travel brands an integrated offering that now spans digital marketing, public relations, influencer engagement, corporate communications and travel trade relations.
Existing and future clients can leverage a team of 50 professionals across offices in Shanghai, Hong Kong and Singapore.
“Travel and hospitality are key growth areas in the luxury industry and a strategic focus for our business. In order to meet the needs of our clients, we have been looking for the right partner in the region to extend our strategic capabilities in this area,” said Chloé Reuter, CEO of Reuter Communications.
“To be able to provide this network between us in Asia was a natural next step in our on-going relationship with Reuter Communications. We share very similar company values and work ethos with Chloe and her team and we’re excited about how we will further integrate our work to offer leading brands a smart and expanded reach.” Said Lynda Williams, founder and managing director of VIM & VIGOUR PR.