Retail Marketing Hong Kong
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With the challenges of the past year behind them, retailers in Hong Kong are looking to 2015 for new opportunities to connect with and grow value from their consumers.
Yesterday's Retail Marketing Hong Kong 2015 conference showed how retailers across the region are turning to newer platforms to drive a more engaged retail strategy.
https://twitter.com/MarketingEds/status/588171478945964032
"Social media is bigger than anything we can do in print or on TV", Jo Hall, general manager of marketing at Toys”R”Us, told delegates.
Luis Chiang Carbonell, Strategy, Creative and Design Domain Leader for IBM Interactive Experience - IBM Greater China Group, kicked off the conference arguing that data will drive a new era of engagement for retailers, but he stressed customer service will remain as relevant as ever.
"Brands must go back to the human experience. This is what customers are expecting."
A full report of Retail Hong Kong will be published in the May issue of Marketing, in the meantime, here's some key images from the full day event.
More about Retail Hong Kong can be found here.
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