Genting Resorts World's creative account has come into play, as the company announced today it has retained Starcom MediaVest to its regional media account.
"We are in the process of shortlisting creative agencies and should call for a pitch sometime in September," Chow Wei Heng, VP, Resorts World, said.
Genting Resorts World's creative duties are currently shared between agencies Grey, Gun For Hire and Adl Advertising & Design, on a project basis.
The media account, estimated to be worth US$4 million, has been with Starcom for the past three years. The media review began in May, and the regional account covers markets such as Malaysia, Singapore, India, Indonesia, Thailand and China.