Republic Polytechnic and Maxus SG look to build up market research industry

Republic Polytechnic (RP) and Maxus Singapore are teaming up a bid to produce high calibre talent for the marketing research industry. This marks the collaboration of both entities in the delivery of insights, digital and content as well as visualisation.

The MoU signing follows the recent expansion of RP’s market research lab, which specialises in determining consumer behaviour and research. Brands which have already jumped on board the lab include Dyson, L’Oreal and Oppo, to name a few, to gain access to focus group studies conducted with the student population of RP. The lab includes a physiological testing centre which includes facilities such as eye trackers and face readers to test reactions towards different ad formats.

According to Desh Balakrishnan, managing director of Maxus Singapore, during the signing ceremony, Maxus Singapore aims to collaborate with RP in producing solutions in the areas of marketing and research. This includes diversified research methods. Through the partnership, RP students were also involved as part of the talent development initiatives for the industry. This is to encourage hands-on industry experience with RP students.

In November last year, Republic Polytechnic (RP) introduced its specialist diploma in communication strategies for social media. This was to meet the growing demand for social media professionals across a broad range of industries.