Reprise Digital ropes in Eddy Nazarullah as creative director

Reprise Digital Malaysia has brought on board Eddy Nazarullah (pictured) as creative director, reporting to ECD Kevin Le. He was previously at Digitas Asia Pacific, MullenLowe Sng & Partners and Leo Burnett Malaysia. Eddy has worked with brands including Huawei Global, Honor Global, Samsung, Proton, PETRONAS, Telekom Malaysia, Hotlink, Frog Asia, Tesco, BSN, MAHB and F&N Dairies.

This comes after Jarrod Reginald (pictured below), former creative director at Ogilvy Malaysia, joined the agency as creative director in June this year and also reports to Le. Both Eddy and Reginald will work together to help lead the creative team alongside group creative director Amir Faiz.

Managing director Stanley Clement (pictured seated on the left) said both Eddy and Reginald exemplify “the very best of modern thinking and classic craft” with an understanding of new-age technology. He added that the agency is excited to see both individuals bring fresh perspectives to help it push the boundaries of brand planning.

“The last two years has seen us grow the team and expand our creative offerings and having well-respected, top talents like these will further help us deliver on this promise,” Clement said. He added that besides the two creative directors, Reprise has also brought on board several senior art and copy talents.

“We have a very clear vision on where we are going as an agency, and this team helps us deliver on that vision to bring more energetic and evolutionary solutions to our clients,” he said.

Meanwhile, group MD Darren Yuen (pictured seated on the right) said at Reprise, the team is constantly striving to reimagine the business success of brands, and the agency’s success sits solely in its integrated efforts.

“It is our ability to come together for a bigger purpose. This additional firepower within our creative team is integral to the integrated canvas upon which we offer innovative and holistic solutions to our clients,” he added.

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