Reprise APAC names first head of performance strategy

Reprise, IPG Mediabrands’ global performance marketing agency, has appointed Neha Tejuja to the newly created role of head of performance strategy, Reprise APAC. In her new role, Tejuja (pictured) will be responsible for establishing performance strategy across the region, collaborating closely with the regional strategic leadership at integrated partner agencies UM and Initiative on driving growth, business performance and vision implementation for the growing Asia Pacific region.

Tejuja will be based in the agency’s regional headquarters in Singapore and report to president of Reprise APAC, Pippa Berlocher. Her appointment is effective immediately.

She has over 16 years of experience driving vision for clients’ businesses within creative teams across local, regional and global markets. Tejuja joins Reprise from her prior role as senior strategy director and eCommerce Lead for Wunderman Thompson Singapore where she was responsible for delivering end-to-end strategies which included data-driven consumer understanding, insight mining to omni-channel strategies that encompass performance marketing and creative delivery. Previous appointments saw Tejuja in strategic roles across Wunderman and Grey Group in Singapore, and Publicis Groupe in India.

Tejuja said: “I was drawn to Reprise for its excellent performance marketing credentials and high-quality strategic process. I’m passionate about making that offering come to life for our diverse set of clients and elevate the strategic success that our teams are achieving across APAC.”

Berlocher added that Tejuja is a passionate leader with a proven track record of helping some of the largest global client brands reach their utmost potential across the APAC region. In addition to this, she invests just as much care into helping her team around her reach theirs, Berlocher said.

"Tejuja’s energy, creativity and expert experience make her a valuable addition to our growing regional executive team as we expand upon our established performance marketing proposition and reputation in the Asia Pacific region," Berlocher said.

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