Asia-Pacific travellers are now putting a focus on health and wellness products during trips, according to a newly released study.
Conducted by Reuter: Intelligence – in partnership with ILTM, a global collection of invitation-only events – the report has advised the luxury travel industry to catch up with expectations from travellers looking for new forms of wellness experiences.
Currently, affluent Asian consumers hope to avoid hectic modern lifestyles, the pressures brought by professional demands, environmental pollution, and the invasion of social media. They are looking for innovative and exciting wellness experiences through various hobbies, sports, and forms of relaxation.
Other than fitness centres and spas, the report has highlighted alternative methods for brands to cater to consumer needs in this respect. For example, brands can offer holistic wellness packages, featuring cutting-edge techniques, technologies, and services in retreats.
Plant-based dining or spas and health clubs offering therapeutic treatments and digital detoxing are some of the expectations of the new wave of luxury consumers across APAC highlighted in the report, as consumers are not satisfied with simple vegetarian options, massage rooms, and ‘free WiFi’ being offered as standard by travel outlets.
The wellness industry is worth US$ 4.2 trillion globally, with year-over-year growth of over 12%. In APAC, the corporate wellness market alone is expected to reach US$7.4 billion by 2024, representing a growth rate of 9%. Asia has been the fastest-growing region in both wellness tourism trips and revenues for each of the last five years.