Renaissance Harbour View Hotel redefines buffet dining with new food studio

Renaissance Harbour View Hotel Hong Kong has introduced Food Studio, a bold new dining concept that reimagines the buffet as an interactive culinary studio. 

With Food Studio, the hotel seeks to redefine what a buffet can be—not just a place to eat, but a space to engage. By turning the kitchen into a studio and its chefs into artists, the hotel has invited guests to experience the artistry behind every dish. It’s about quality over quantity and creating moments of discovery, interaction and indulgence.

A spokesperson from Renaissance Harbour View Hotel Hong Kong told MARKETING-INTERACTIVE that the new dining concept targets premium lifestyle diners seeking unique, quality experiences. It also focuses on groups celebrating special occasions—such as birthdays, anniversaries, or family reunions—as well as corporate clients and associations in need of event venues, meeting spaces, or team gathering facilities with private dining options.

As part of its new concept, Food Studio has turned dining into a theatrical experience, with chefs preparing and plating dishes in full view of guests. Moving beyond conventional buffets focused on volume, it emphasises free-flow delicacies such as sea urchin, caviar, fresh lobster, and wagyu beef, alongside authentic Asian and international dishes made with responsibly sourced ingredients such as MSC- or ASC-certified seafood and cage-free eggs, according to the spokesperson. 

Designed as a versatile culinary studio, the venue features flexible dining spaces, private rooms, and interactive events, creating an environment where guests can watch, taste, learn, and share. Experiences such as hands-on workshops and curated wine pairings are available for guests to join. 

To promote the dining concept, the hotel has launched a multi-phase campaign, beginning with a summer teaser featuring the "blind bird offers" inspired by music festivals. In the pre-opening phase, the campaign amplified buzz by collaborating with Hong Kong Tramways to debut the city’s first restaurant tram, offering sunset tasting rides that expanded visibility via a roaming tram ad. The opening phase featured a high-impact media and KOL tasting event with 120 top-tier guests. 

The campaign culminated in a grand opening night attended by the hotel's VIPs, celebrities, and industry players, aiming to solidify Food Studio’s position as a premier buffet dining destination in Hong Kong, said the spokesperson. 

To measure the ROI of the partnership with HK Tramways, KOLs and local media, the hotel has implemented a tracking strategy across all campaign touchpoints, according to the spokesperson. On the tram, it embedded QR codes on physical collateral such as flyers, vouchers and the tram body wrap, allowing it to monitor engagement and conversions directly linked to the tram experience. 

“Additionally, we included tracking links in press releases and media outreach to trace traffic and sales generated through editorial coverage and influencer amplification. These tools enable us to quantify both brand visibility and commercial impact, particularly in driving traffic to our eShop,” said the spokesperson. 

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"From the very beginning, we set out to launch Food Studio with a campaign that would be as bold and experiential as the concept itself. By introducing blind bird offers and partnering with Hong Kong Tramways to create the city’s first restaurant tram, we didn’t just build awareness—we created moments that people talked about and shared,” said Tama Chan, director of communications at Renaissance Harbour View Hotel Hong Kong.

“The multi-phase strategy, from teaser to grand opening, was designed to spark curiosity, drive engagement, and convert interest into action. The overwhelming response—from sold-out tram rides to full dinner bookings —proves that when marketing is immersive and story-driven, it delivers real impact,” Chan added. 

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