Regional business magazine set to launch

Publisher of the Singapore Business Review (pictured) and Hong Kong Business Magazine, Charlton Media Group, will launch another title by year end for the Southeast Asian region.

The first issue of the Asian Business Review will debut in the December-January period, with a frequency of six times a year, in sync with the Singapore Business Review and Hong Kong Business.

Publisher and editor-in-chief, Charlton Media Group Tim Charlton told Marketing that the publication would target advertisers similar to its other two business magazines.

"We have had advertisers who want to extend their campaigns out to regional markets so the Asian Business Review is that answer," Charlton said.

The magazine will retain the Asia section that runs in the Singapore Business Review and Hong Kong Business Magazine and feature more Asia focused features.

Charlton said that there would be no content from the US or Europe.

"We are entirely Asian content driven which is very different from a number of other regional business titles which contain mainly or entirely US or UK content," said Charlton.

The Asian Business Review will kick off with an initial print run of 13,000 copies and "will be audited from the get-go," Charlton said.